Want to know how to get your clients into the national press?
 
The answer is by understanding how newspapers, magazines, online, and broadcasters operate. Plus knowing what journalists really want, and how to give it to them.
 
Our no-nonsense media training course will show you how to get positive news coverage.
 
Drawing on more than 40 years experience of working in the national media we use insider tips, exercises, and role-play sessions that cover everything from press releases and pitching to product launches. We will give you the practical know-how and skills to get you noticed by demanding news and feature editors.
 
Our courses are for PR teams, press officers and other professionals who deal with the media.
 
They show you:

• How understanding a journalist's work environment can turn a hostile hack into a trusted contact.
• What journalists think is news – and what they don't.
• Press releases, pitches and surveys – what works and what doesn't.
• Using multi media and social networking to get your message across.
• How to cope when it all goes wrong.

At the end of the course, you'll get our invaluable Golden Rules, summing up all the key points - such as the 24 press release do's and don'ts - to build productive relationships with journalists.
  
You'll learn how to adjust your press release and pitch for your audience, so that you'll feel as happy talking to the business desk of the Telegraph, as you would the features editor on Woman's Own.
  
So, take a look at our courses, tell us your needs - and we'll design a package that delivers results.

Want to know the things that most annoy – and please – journalists about press officers? Here's one howler – not knowing the publication and its readers - and a winner - having a story about a named person or an animal