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    We were bemused. Buried in the last paragraph of the press release was a great story.

    ‘How many times have you seen that?’ Jason asked me, shaking his head. ‘Oh, thousands,’ I replied.

    It was true. As journalists with 40 years experience on national newspapers and magazines between us, we’ve lost count of the number of times we’ve seen this depressing communications gap.

    On one side are writers and editors like us, desperate for strong copy to fill acres of empty news and features pages.

    On the other are dynamic companies like yours, full of interesting issues, expertise, and people with fascinating stories to tell.

    Between us is an abyss of poor press releases, weak pitches, and phones calls made to the wrong person at the wrong time.
    The four course options on this page aim to bridge that gap by passing on to you our inside knowledge of what makes a story attractive to any hack, whether it’s the news editor of the Sun or the Home Affairs correspondent of the Times.

    It’s our aim to give you practical hands-on skills and know-how that you’ll be able to use again and again.

    Don’t worry – we know that when it comes to media training, one size definitely does not fit all. That’s why our courses can be easily adapted to your needs.

    Oh, and you and your staff won’t have to trudge off to a distant hotel or conference centre for training. We’ll come to you and coach you in your working environment.